Let’s Create TV That Truly Connects
The best TV doesn’t just reach people, it understands them.
Media insight that sharpens ideas, pitches and decisions.
At Oddly Relevant we help production companies, broadcasters and brands create TV ideas that connect, cut through and get commissioned.By using audience insight not as data for data’s sake, but as a creative tool.
The kind that unlocks sharper formats, clearer pitches and better decisions.This isn’t about more information.
It’s about finding the insight that actually moves the idea forward.
Insight-led development support for people who love making TV
We work with creative teams when ideas are being shaped, pitched or pressure-tested, especially when:• Development is full-on and thinking time is thin
• A good idea needs a stronger hook or clearer angle
• A genre feels crowded and harder to break into
• A pitch needs confidence, not crossed fingersWe bring fresh perspective, audience understanding and just enough challenge to move things on.The same thinking also supports broadcasters and media teams shaping content strategy, commissioning priorities or marketing narratives, wherever a clearer understanding of audiences can sharpen decisions.
Practical. Collaborative. Industry-ready.
Depending on what you need, that might mean:• Audience and market insight to guide development
• Fast, focused genre or trend deep dives
• Stress-testing ideas before they go too far
• Unlocking stuck briefs or pitches
• Workshops designed to spark new thinking
• Ongoing insight support through pitch seasonNo off-the-shelf models.
No insight dumps.
Always tailored. Always useful.
Why Oddly Relevant?
Because relevance isn’t obvious anymore.Audiences have more choice, less patience and sharper instincts than ever.
The ideas that cut through aren’t louder. They’re clearer, more human and better tuned to the moment.We help teams get clear on:
• Who an idea is really for
• Why it should exist now
• What makes it stand out in a crowded landscapeThat’s where confidence comes from.
About Us
I’ve always loved television. Not just watching it, but understanding it.
Why some shows catch fire. Why others don’t. And why a few become part of culture.That curiosity became a career. For over 13 years I worked inside the industry, at the intersection of creativity and insight, supporting commissioners, producers and development teams with mixed methodology approaches to make ideas land.Oddly Relevant exists to bring that same audience understanding and creative edge into the room, strengthening ideas rather than weighing them down.Mark Fathalla | Founder
Media Insights & Development Specialist